TEDxCornell

Lead Designer, Front End and PHP Engineer

FALL 2011

Overview

As a member of the TEDxCornellUniversity steering committee, I took on the responsibility of establishing and maintaining advertising, branding and media. This was done through a series of productions including the TEDxCornellUniversity website, pamphlets for attendees of the TEDx event, posters to advertise around campus and one large banner to mark the event’s location.

Design Considerations

  • Prior to event: website served as a launch board during the initial advertising campaign to distribute key event details and information on speakers
  • After event: website served as a place to view information on the speakers, watch videos of the talks, find details of the next year’s event, and gather information on the organizing body
  • The design should incorporate key elements of the official TED website
  • The layout should allow visitors to quickly find event details to avoid a high bounce rate and low visit duration

Goals

  • Develop the site and launch it within one week
  • Give visitors all the information they need to know in a concise manner
  • Provide the option for visitors to view more detailed information if they choose
  • Enable extensibility of the site to hold post-event details without much layout modification

Solutions

  • Borrow the design of TEDxUofM and modify it to complete the style and layout development quickly
  • Place only need-to-know information (including that which is required by TED licenses) on the index
  • Provide more information on speakers on a separate page

Event Pamphlet Design

Design Considerations

  • Would be given to all attendees of TEDxCornellUniversity at the time of the event
  • Ability to be easily mass produced
  • Needed to contain information on each speaker
  • Include a clear note about the networking event to follow the talks
  • Integrate a link to the website into layout

Goals

  • Give attendees all the details on each speaker so they may do research at home
  • Provide an event timeline, detailing the approximate order of events to occur
  • Be easy and cheap to make in bulk, using standard printing techniques
  • Give space for attendees to take notes

Solutions

  • Reuse the website design for speakers layout
  • Print on one side of standard 8.5 by 11 paper using laser color printers available on campus
  • Use color to differentiate the timeline from the speaker’s bios
  • Follow the TED color scheme

Poster Design

Design Considerations

  • The poster would be displayed alongside other posters of similar form factor, likely on top of other posters
  • View attention for bulletin boards is limited, and only the newest and most unique content is focused on

Goals

  • Grab the attention of students despite competing advertisements
  • Enhance the visibility of the poster by making it stand out
  • Placate sponsors by displaying their logos

Solutions

  • Use large white spaces in combination with a large version of the well-recognized TED logo to attract attention
  • Print in a non-standard size, chosen to be 11 by 18, to help stand out from other posters

Associated Links

tags: project design software web html5